Nollywood star Nkechi Blessing has turned online body-shaming into a movement for self-love and confidence by launching the _‘Big Belle Challenge’_. After facing criticism over a leaked gym photo, Nkechi decided to flip the narrative, encouraging women to embrace their natural bodies while offering a whopping ₦1 million cash prize to the winner.
In her Instagram announcement, Nkechi explained the challenge rules: participants must post pictures or videos of their bellies, tag her, and use the hashtag _#bigbellechallenge_. The top three entries will be reposted on her page, with the person flaunting the biggest belly crowned the winner. She teased that the prize could even double to ₦2 million, courtesy of her sponsor, @proactive105mann.
Her caption read: _“₦1 million to the winner! Big belle challenge is here! The person with the biggest belly takes it all!”_ Nkechi has already reposted some entries, celebrating the boldness of her fans.
Reactions online have been buzzing, with many applauding Nkechi for turning negativity into empowerment. One fan wrote, _“Na belle we get; we no kee person abeg!”_ Another joked, _“Flat tummy tea sellers, this one no be your market o!”_
The challenge is quickly gaining traction, proving that Nkechi Blessing knows how to turn lemons into lemonade—and make it trend!
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